Wednesday, June 3, 2009

Press Release: Whole Foods Market (Seattle and Bellevue)

SEATTLE (June 2, 2009) – Dr. Dave’s Omega-3 Foods announces that Dr. Dave’s Mega-O™ , dark chocolate truffles enhanced with omega-3 fatty acid, is now available for purchase in two Seattle-area Whole Foods Market locations – Roosevelt Square and Bellevue.  The move into the national grocery space, a first for the company, gives Dr. Dave’s Omega-3 Foods the opportunity to help more people meet their daily omega-3 needs by eating one delicious, dark chocolate truffle.

“We are very excited to partner with Whole Foods Market and have access to a much larger audience of health conscious consumers.” says Dr. David Kiefer, MD, founder of Dr. Dave’s Omega-3 Foods. “The Whole Foods Market team leaders and buyers are keen to support local products, which led to them bringing Dr. Dave's Mega-O chocolates into the Roosevelt Square (Seattle) and Bellevue stores. Of course, they also love how the truffles taste! ”

Both Whole Foods Market locations will showcase Dr. Dave’s Mega-O™ as a local Pacific Northwest product.  The company’s headquarters is not the only tie to the Seattle area; local chocolatiers, Chocolati and Theo Chocolates, produce the gourmet dark chocolate truffles for the two Seattle stores, using Dr. Dave’s Omega-3 Foods’ unique patent-pending recipes. 

Dr. Dave’s Omega-3 Foods was started by Dr. David Kiefer, a board-certified family physician in Seattle.  While focusing on integrative medicine during a two-year fellowship with Dr. Andrew Weil at the University of Arizona, he became determined to find a more appetizing way to deliver the medical benefits of omega-3 fatty acids. 

“The evidence is irrefutable for the benefits of omega-3s for the heart, joints, brain, and eyes, and it can help to lower triglycerides,” says Dr. Kiefer. “However, it can be difficult to get enough omega-3 fatty acids in your diet, and unless you want to eat a salmon filet every day, the current supplement options are not too tasty.” 

Omega-3 fatty acids are necessary every day for optimal health; DHA and EPA are the two most active omega-3 fatty acids.   Supportive but not conclusive research shows that consumption of EPA and DHA omega-3 fatty acids may reduce the risk of heart disease, help with joint pain and eye function, and lower triglycerides.  DHA may also benefit childhood and fetal brain development, which is why it is recommended for children and pregnant women.  

Dr. Dave’s Mega-O™ truffles are the result of Dr. Kiefer’s efforts to provide people an irresistible source of omega-3s.  Each ½-ounce truffle has only 80 calories and provides a daily serving of omega-3 fatty acids in the form of either fish oil or algal oil.  The truffles are packaged seven to a box (the “Week Pack”), a convenient amount and reminder that omega-3s should be part of everyone’s day.  Both Dr. Dave’s Mega-O™ Original and Vegetarian product lines will be available for purchase in the Whole Body refrigerators at Whole Foods Market.

Dr. Dave’s Mega-O™ Original Truffles:  Made with Pharmax Finest Pure Fish Oil and have 500 milligrams of DHA + EPA.  Available in one flavor: Orange Shine.

Dr. Dave’s Mega-O™ Vegetarian Truffles:  Made with organic Life’s DHA® algal oil and have 200 milligrams of DHA.  These truffles come in orange, mint, mocha, and ginger.

About Dr. Dave’s Omega-3 Foods

Seattle-based Dr. Dave’s Omega-3 Foods provides a delicious way for people to get their daily dose of omega-3 fatty acids in just one serving.  Dr. Dave’s Mega-O™ Truffles combine delicious, artisan dark chocolate with DHA and EPA, the omega-3 fatty acids necessary for healthy joints and skin, and heart and brain function.  Company founder, David Kiefer, MD, came up with this recipe working with chocolatiers in Seattle, WA, (Chocolati and Theo Chocolates) and Madison, WI (Gail Ambrosius).  Each truffle has a day’s worth of omega-3s, is great-tasting and healthy; these truffles are the perfect guilt-free indulgence. 

Dr. Dave’s Mega-O™ truffles are available for purchase in several Seattle, WA, and Madison, WI, stores, as well as online.  For more information about the company or to place an order, please visit: www.o3foods.com